Reports to: Sales Manager

Direct Reports: None

Purpose

Drive revenue conversion by managing incoming enquiries, preparing accurate quotations, and maintaining strong customer relationships, while supporting the sales function through efficient administration, CRM management, and proactive follow-up.

Key Responsibilities

Enquiry Management & Sales Conversion

• Manage and respond to incoming enquiries
  (~2000 per year)
• Qualify customer requirements and prepare appropriate quotations
• Proactively follow up quotations to maximise conversion rates
• Support customers with product, pricing, and general commercial queries

Quotation & Order Processing

• Prepare accurate and timely quotations using standard pricing and guidance
• Ensure all commercial and basic technical details are correctly captured
• Convert accepted quotations into sales orders
• Liaise with internal teams to ensure smooth order processing

CRM & Data Management

• Maintain accurate and up-to-date CRM records
• Track enquiries, quotations, and sales activity
• Ensure data integrity to support reporting and forecasting

Customer Relationship Management

• Build and maintain strong relationships with customers
• Provide timely updates on enquiries, orders, and deliveries
• Ensure high levels of customer satisfaction and repeat business

Sales Support & Administration

• Provide administrative support to the wider sales team
• Assist with pipeline tracking and reporting
• Support preparation for trade shows, exhibitions, and marketing activity
• Collaborate with Technical Sales and Operations teams as required

KPIs

• Enquiry-to-order conversion rate (%)
• Quote turnaround time
• Response time to customer enquiries
• Sales revenue generated (direct contribution)
• CRM accuracy and data completeness
• Lead follow-up rate
• Customer satisfaction and retention

Competencies

Core Competencies

• Strong communication and interpersonal skills
• High level of attention to detail and accuracy
• Customer-focused mindset
• Good organisational and time management skills

Professional Competencies

• Experience in sales support, internal sales, or customer service role
• Competence in CRM systems and Microsoft Office (especially Excel)
• Ability to understand and communicate basic technical/product information
• Commercial awareness and understanding of sales processes 

Personal Attributes

• Proactive and responsive
• Reliable and able to manage workload independently
• Team-oriented with a collaborative approach
• Positive attitude and results-driven mindset